Who we are

About Us:

We're cousins and working moms who have logged more miles in SUVs than we care to admit, racing from the office to the soccer field, the volleyball court, the gymnastic gym, and everywhere in between. Between the juice boxes, the folding chairs, and the never-ending snack schedules, we realized something: sideline style needed a serious upgrade.

Born on the bleachers and fueled by cold coffee, the Sd Ln Edit is our love letter to every parent who has ever cheered so loud they lost their voice, ugly-cried at a rec league game, or sprinted across a parking lot in heels because practice started five minutes ago.

We created a brand that's just as loud, proud, and a little unhinged as we are because if you're going to spend your weekends on the sidelines, you might as well look good and get a laugh while you're at it.

Why We Started This

We didn't set out to start a business. We set out to survive the youth sports season. But somewhere between the 7 a.m. games and the three-hour tournaments with no shade, we thought why isn't anyone making gear for us; THE PARENTS? The ones holding it all together in one hand and a travel mug in the other.